I recently went to Ulta in search of something that would help my majorly damaged hair. I use heat a lot... ok every day, and even with a heat protectant my hair still seems to break and split at the ends. I was done with the way my hair looked and I decided it was time to do something about it. I walked in not really sure what I was looking for. I had done a tiny bit of research on the internet, but I still hadn't decided what I wanted to try or what would be good for my problem. I talked to a guy from the hair salon. I told him my problem with my damaged hair and split ends... his reply was "Extreme." at first I was offended, but then he saw my expression and continued by sayind "Redken Extreme Strength.. your hair isn't that bad" Hahahahaha. He then led me over to this tub and explained to me that this was one of the best products he'd ever found. He warned me not to use to much though.. a little goes a long way. I reached for the tub...then noticing the price tag........ $17.00. I was skeptical, could this really be worth it? I decided to just take his advice and splurge a little. Let me tell you, I am SO happy with this already and I have only used it twice! You just put in a little bit of it right after you wash your hair, and leave it in for 5 to 15 minutes before washing it out! I then proceeded with my normal routine and by the time I was done straightening my hair there was a noticeable difference. I was really impressed, my hair was softer, it looked as if some of my split ends had mended, and my hair just looked healthier! Sorry to ramble, but if you have damaged hair I highly recommend spending the extra money on this product, it's fantastic:) Hope you have a lovely week and I will post very soon:) Love you all!